Overall, the new data shows how traditional British free-to-air television channels can still consistently deliver larger audiences than paid-for streaming services. Not a single programme from Amazon Prime Video made the list of most watched shows, despite the company’s enormous investment in content for the service.
They were Black Widow on Disney+, along with You, the Guilty and Maid on Netflix. This has led to persistent criticism that the popularity and cultural influence of Netflix shows may have been overstated.Īside from Squid Game, there were only four other programmes produced by a streaming service that cracked the top 100 most watched programmes on British television sets in October. Until now the likes of Netflix have largely avoided scrutiny of how their audiences compare with traditional live television broadcasts, resisting full transparency on viewing figures and choosing to release data selectively.
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